Kleenex – ‘Whatever’ Sick

The word “sick” is often associated with something negative or unappealing. However, in this campaign, we seek to explore and highlight the full range of its meanings — homesick, lovesick, sick of being sick, sick of allergy. By addressing emotions, identity, and everyday experiences, we show how the word “sick” can describe many different and relatable experiences beyond just feeling sick.

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Kleenex – Kleenex nose how to care

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Jordan – Når det hele skal med