Krone Kapital was facing a name change, from Krone Kapital to Krone Leasing. Along with this, there was a desire for a facelift. Krone Kapital offers high-quality leasing solutions and is targeted at Denmark's largest companies. With all due respect for the company’s and the brand’s history and DNA, it was important for us not to ‘lose’ them in the design process, but to consistently ensure that the brand was fully carried over to the new identity. The outcome on the other side was a great success.